Students joined the Department of Finance (DOF) and Bureau of Internal Revenue’s (BIR) earnest tax campaign to boost compliance and revenues by hosting an inter-university marketing competition. Participants in the finals round of the marketing tilt dubbed the Ateneo Intercollegiate Marketing Seminar (AIMS) held last 6 December 2014 bested each other in developing strategies to communicate the value of paying taxes right to the Filipino public.
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