The Bureau of Internal Revenue’s (BIR) tax campaign RFP, formally launched in February 2014, places emphasis on keeping the Filipino taxpayer informed by promoting the simplified steps (Register, File and Pay) that are necessary for the taxpayer to fulfill his obligations of “paying taxes right”. The BIR, through this campaign, hopes that the increased awareness on paying taxes will increase tax revenue collections.
The RFP stresses the importance of paying taxes by incorporating concepts of patriotism wherein payingtaxes are key in making nation-building possible. The intertwining concepts of paying taxes and love for one’s country are in full display in the new video “Angat Pa, Pinas!”.
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